Parmigiani Fleurier Atelier Collection

Parmigiani Fleurier Atelier Collection The exclusiveness of the Parmigiani Fleurier brand is indisputable worldwide, as the company has come to produce incredible timepieces that are not just honored by Parmigiani Fleurier’s most loyal fans, but also by the watch connoisseurs, who have awarded international prizes for this brand as an acknowledgement of the perfection of the watches produced by this famous watch manufacturing house. The house of Parmigiani can brag itself with amazing timepieces that have passed the test of time and trends and are even nowadays regarded as pioneering pieces in the watch making tradition. The new collection meant to shock the audiences is the new Parmigiani Fleurier Atelier Collection, which presents us with watches of extreme delicacy and elegance. Designed to meet the most sophisticated of taste, the new timepieces escape the traditional standards of design and are created in absolute artistic freedom. The result is stunning, as the new wristwatches are characterized by supreme elegance, being acclaimed worldwide for their highly sophisticated appearance. A wristwatch for royalties and celebrities, that’s how people would describe this unique timepiece.
The new Atelier Collection by Parmigiani Fleurier features watches that are seen more as artistic items, rather than as functional timekeeping instruments, due to their unique and innovative design. The dial of the watch is created as to match every design element, the strap, the materials used, everything. Equipped with two chronograph sub-dials, a date window at the 12 o’clock position and traditional hour, minute and second functions, the dial seems to be more like a miniature painting, rather than a conformist watch dial. The new Atelier Collection proposes different design versions for this watch, offering a glamorous version adorned with 444 diamonds, embracing a design of a breath-taking beauty. The other version, although artistic in nature, is less extravagant, offering a more serious and classy appearance.
Given the extravagance of the Atelier Collection presented by Parmigiani Fleurier, the timepieces are produced in limited editions and are distributed only on special occasions. This makes them even more desirable, as the house of Parmigiani Fleurier is famous for its exclusiveness and distinctiveness. The artistic concept present in the design of the new Atelier Collection seems to be a hit for the Parmigiani Fleurier brand, as this collection is highly requested on the market and at special events. The new Atelier Collection will be promoted though a series of exhibitions meant to gain the well-deserved international notoriety of these timepieces. Starting in St Moritz in January 2010, the Collection will be introduced later on to the Middle East, Asia and the United States. Even though the watches are beautiful by nature and no publicity is requested in order to become popular, the house of Parmigiani Fleurier has decided to promote this collection internationally.